Should Muse be obligated to introduce itself?

‘Muse is at the top of a slippery slope—one that leads to questions of legal liability, traceability, and brand trust erosion.’ Meta’s Muse is the first of its kind—a personalized AI agent that lives on users’ devices, handling tasks like sending email, ordering groceries, and negotiating lower bill payments. In fact, it’s so good at acting on humans’ behalf that it’s quite difficult for websites to identify it as a bot, rather than a human user.

Source: Fast Company