Summary
Creators are embracing a video format that builds anticipation before revealing their costumes, transforming Halloween into a social media spectacle. …
What this means for you
TikTok creators are embracing a video format that builds anticipation before revealing Halloween costumes, so Chinese readers in the US who use the platform may see more Halloween content organized around the reveal rather than the costume alone. The article says users are focusing on the costume reveal, meaning the presentation and timing of the reveal are part of the social media spectacle. A good and creative costume will only go so far this Halloween, according to the article, as the reveal format draws attention.
Source: Fast Company
Join the discussion
Have you ever watched or posted a Halloween costume reveal video on TikTok, and did the reveal matter more to you than the costume itself?
