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October 28, 2026
How to expand into new markets
AI might have made expansion faster and cheaper but it’s not exactly easier
5 min read
In the past, expansion was an arduous and expensive process: companies had to translate their products into the local language, understand local regulations, adapt pricing and distribution, and get boots on the ground before they could make any sort of progress.
Anisah Osman Britton is VP of startup ecosystem at Sifted, focusing on all things early stage. Follow her on LinkedIn
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Source: Sifted (Europe)