Dior’s holiday ad is triggering yet another AI debate

Another holiday season, another advertising drama around who did and didn’t use AI. Did you see Christian Dior’s Night in Color ad? It is gorgeous. A dreamy, fantastical tale set in Paris featuring talking animals, inspired by the friendship of Monsieur Dior and German actress Marlene Dietrich. Directed by French animator Sylvain Chomet, the delicate animation comes alive with stars like Robert Pattinson and Rihanna. It is oh so pretty. A love letter to storytelling, craft, and art in the infinite stream of AI-generated video vomit. Dior even made a behind the scenes video to show how it aligns with their artisanal and design values.

Source: Fast Company