Hinge is making a surprising change to its subscriptions. Here’s who stands to benefit

For readers in the US who use Hinge, the app is testing a cheaper membership tier, which may soon give users access to a more affordable subscription option. The move comes as Hinge’s paying subscriber base grows and as frustration mounts over the cost of online dating, so the practical issue is the price of a dating-app subscription. Match Group announced Monday that the test is a new feature geared toward women, so the possible benefit is tied to that group rather than a confirmed change for all users. Because this is a test, readers should treat the cheaper tier as something that may become available, not as an existing option.